Innovation
Not science. Alchemy.
Brightplus is an innovation hub of chemists doing the witchcraft of turning agricultural residue into chrome that breathes.
Why this exists
This is not just a bag. This is a scientific miracle.
At the intersection of design, material science, and collaboration, we found something the world has been waiting for.
The science
The best scientists in the world, working miracles.
Our chemists are not ordinary people doing ordinary things. They are supermen and superwomen — the world's best — who decided to rid the earth of toxic chemicals one material at a time. The lab is in Oulu. The ambition is everywhere.
Join the NDL inner circle and be among the first to access the next drop.